Superdry Plc engages in the design and sale of clothing and accessories through multiple routes to market, including retail, wholesale, and online. It operates through the following segments: Retail and Wholesale. The Retail segment is comprised of operation of UK, Republic of Ireland, European and USA stores, concessions, and all internet sites. The Wholesale segment includes the ownership of brands, wholesale distribution of own brand products such as clothing, footwear, and accessories and trade sales. The company was founded by Julian Marc Dunkerton and James Holder in 1985 and is headquartered in Cheltenham, the United Kingdom.