Amorepacific Corp. engages in the research, development, and marketing of beauty and health products. It operates through the following divisions: Cosmetics, Personal Care, and Healthcare. The Cosmetics division offers shampoos, body cleansers, and toothpaste under these brands: Hera, Sulwhasoo, Lirikos, Hyosia, Verite, Laneige, IOPE, Mamonde, Haneul, TeenClear, Primera, Lolita Lempicka, Odyssey, Miraepa, Innisfree, Etude, and Espoir. The Personal Care division provides skin care products, makeup products, and fragrances for women and men under the following brands: Mise-en-Scene, Ryoe, Happy Bath, Dantrol, Median, and Songyeum. The Healthcare division includes green tea products under O'Sulloc, VB Program, VB Solution, Natural Beauty Food, and Ketotop brands. The company was founded in September 1945 and is headquartered in Seoul, South Korea.