Fundamental Analysis
Sonos is a technology company, that specializes in the home audio, wireless and multi-room sound systems. It's major competitors are Bose, JBL, Harmon Kardon, Cabasse in the higher-end home speaker space.
The firm sells a wide range of audio devices including connected speakers, subwoofers, soundbars for TVs and more.
Sonos made a big step in the right direction earlier this year, when the company entered into the popular portable smart speaker segment with its $179 mass-market Roam speaker.
The company has also seen a significant increase in demand for its products as a result of the consumer shift towards modern, connected devices, smart homes etc. and this tailwind is expected to continue to push the company forward as more people spend on home-based upgrades. Recognizing the fact that the company relies heavily on its hardware sales, the senior management at Sonos has slowly but surely began to diversify the company's business by introducing new services and features to its clients. The most recent one was the Sonos Radio HD, which is an ad-free streaming tier of its music service competing directly with the likes of Spotify and it costs $7.99 per month. Following the example of the leading tech giants out there like Apple (AAPL), Sonos wants to build an ecosystem of products and services that will increase the loyalty to the brand, its revenue streams and overall efficiency.
Sonos revenue climbed 11% in FY19 and 5% last year. Analysts expect call for its 2021 (year ended October 2) sales to surge more than 30% to over $1.8 billion, with FY22 projected to jump another 13% higher to come in at $1.95 billion. The company is expected to swing from an adjusted loss of -$0.18 a share last year all the way to +$1.11 in FY21, with FY22 set to climb another 6% higher.
Technical Analysis
From a technical standpoint, the stock has been in a sideways consolidation trading range in the last 8 months, after the huge BULL run in the Sept. 2020 - March 2021 period. We saw the stock failing to break the ATH resistance at the $44 mark on few occasions earlier in the Spring. Since then, the stock has been stuck within the broad $31-$44 range, with few sharp rises and declines. However, most recently we've seen a strong pickup in the bullish momentum for the stock heading into its Q4 Earnings report, which is scheduled to be released on November 17th after the market close. This shows that investors are positive about the future of the company and as a result expect to see the stock moving higher. We are seeing both the RSI and the Stochastic oscillators trending upwards on their daily graphs. The current position of the stock with respect to the above-mentioned price range as well as the upcoming earnings report, combined with the 4 straight Earnings beats that Sonos has produced in its last 4 EPS reports, we expect to see a major move to the upside for the stock in the coming weeks.
We see Sonos moving easily towards the higher end of the price range around $44 per share before the end of November, where it will face certain selling pressure as many pending SELL orders are waiting there. However, we believe that the stock will ultimately manage to break above this strong resistance, which will then open up the door for a strong rally towards the $55-60 range in Q1, 2022.
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Kind regrds,
Dow Experts Finance
Sonos is a technology company, that specializes in the home audio, wireless and multi-room sound systems. It's major competitors are Bose, JBL, Harmon Kardon, Cabasse in the higher-end home speaker space.
The firm sells a wide range of audio devices including connected speakers, subwoofers, soundbars for TVs and more.
Sonos made a big step in the right direction earlier this year, when the company entered into the popular portable smart speaker segment with its $179 mass-market Roam speaker.
The company has also seen a significant increase in demand for its products as a result of the consumer shift towards modern, connected devices, smart homes etc. and this tailwind is expected to continue to push the company forward as more people spend on home-based upgrades. Recognizing the fact that the company relies heavily on its hardware sales, the senior management at Sonos has slowly but surely began to diversify the company's business by introducing new services and features to its clients. The most recent one was the Sonos Radio HD, which is an ad-free streaming tier of its music service competing directly with the likes of Spotify and it costs $7.99 per month. Following the example of the leading tech giants out there like Apple (AAPL), Sonos wants to build an ecosystem of products and services that will increase the loyalty to the brand, its revenue streams and overall efficiency.
Sonos revenue climbed 11% in FY19 and 5% last year. Analysts expect call for its 2021 (year ended October 2) sales to surge more than 30% to over $1.8 billion, with FY22 projected to jump another 13% higher to come in at $1.95 billion. The company is expected to swing from an adjusted loss of -$0.18 a share last year all the way to +$1.11 in FY21, with FY22 set to climb another 6% higher.
Technical Analysis
From a technical standpoint, the stock has been in a sideways consolidation trading range in the last 8 months, after the huge BULL run in the Sept. 2020 - March 2021 period. We saw the stock failing to break the ATH resistance at the $44 mark on few occasions earlier in the Spring. Since then, the stock has been stuck within the broad $31-$44 range, with few sharp rises and declines. However, most recently we've seen a strong pickup in the bullish momentum for the stock heading into its Q4 Earnings report, which is scheduled to be released on November 17th after the market close. This shows that investors are positive about the future of the company and as a result expect to see the stock moving higher. We are seeing both the RSI and the Stochastic oscillators trending upwards on their daily graphs. The current position of the stock with respect to the above-mentioned price range as well as the upcoming earnings report, combined with the 4 straight Earnings beats that Sonos has produced in its last 4 EPS reports, we expect to see a major move to the upside for the stock in the coming weeks.
We see Sonos moving easily towards the higher end of the price range around $44 per share before the end of November, where it will face certain selling pressure as many pending SELL orders are waiting there. However, we believe that the stock will ultimately manage to break above this strong resistance, which will then open up the door for a strong rally towards the $55-60 range in Q1, 2022.
Follow us for more detailed market analyses, profitable trading ideas and a consistent portfolio performance!
Kind regrds,
Dow Experts Finance