Messi and Team Trade Cryptocurrency for Cruise Sponsorship

Inter Miami's Surprising Shift:
Major League Soccer's Inter Miami, led by the iconic Lionel Messi, has opted to replace cryptocurrency investment firm XBTO Group with global cruise operator Royal Caribbean International ( RCL ) as its main sponsor. The strategic decision, announced at a grand unveiling event, marks a departure from the crypto industry, signaling a new era for the football club as it embraces a multiyear partnership with one of the world's largest cruise line operators.

The unexpected sponsorship switch comes on the heels of Inter Miami's groundbreaking multi-year deal with XBTO Group in September 2021, touted as one of the largest in American Football League history. At the time, the partnership was celebrated as a significant milestone in mainstream crypto acceptance, positioning Miami as a potential crypto hub.

However, the latest move raises questions about the club's commitment to the cryptocurrency space. The shift from crypto to the cruise industry with Royal Caribbean International ( RCL ) hints at a broader trend in Miami, where sports teams seem to be distancing themselves from the crypto sector. This move follows the NBA's Miami Heat, whose home arena changed from the FTX Arena to the Kaseya Center after the collapse of crypto exchange FTX in November 2022.

The timing of Inter Miami's decision is noteworthy as it aligns with the imminent start of the MLS campaign, set to kick off next month. The club seems keen on harnessing the global appeal of Lionel Messi, an eight-time Ballon d'Or winner, as it seeks to capitalize on the soccer superstar's popularity in this strategic partnership with Royal Caribbean International ( RCL ).

Royal Caribbean ( RCL ), a Florida-based cruise giant, expressed enthusiasm about the collaboration. Jason Liberty, President and CEO of Royal Caribbean Group ( RCL ), conveyed excitement about combining forces and outlined expectations for the partnership's impact on the industries, global fans, and local communities in South Florida.

Messi's involvement with Royal Caribbean ( RCL ) goes beyond the football pitch, as he recently played a role in launching the colossal "Icon of the Seas" ship. The partnership extends beyond jersey branding, with Messi actively contributing to Royal Caribbean's ventures, including a collaboration with Hard Rock International on a distinctive "Milanese style" chicken sandwich.

The decision to pivot towards a cruise operator aligns with the broader recovery of the cruise industry from the impact of the Covid-19 pandemic. U.S. cruise operators and travel agents anticipate a banner year for cruise vacations in 2024, signaling optimism and resilience after facing challenges during the global health crisis.