The first thing to know is that Jumia is an online retailer like Amazon.
I think it has a lot of potential partly due to the fact that it is an African company.
Like almost everywhere, Amazon has also tried to expand into Africa but failed because the structure in Africa was too difficult for Amazon. As far as I know, Jumia has no major competitors in Africa. The company itself is managed by a headquarters in Germany. Now they are not just a Zalando or a Shop Direct they are also a takeaway and they also have their own payment service. Like you have an iDeal or a PayPal. So they have different business activities. According to the world statistics of the internet (2019), 70% of internet users in Africa are also a user of Jumia. They are currently active in 11 African countries out of 54. So there is still plenty of room for expansion. According to most analysts, the value per share is worth $ 296. While the price per share is now around $ 40-50. There is also an expected increase in turnover of 40% year on year. The only “downsides” I think are that they haven't made a profit so far. Now, in the end this is not bad at all, as it ensures that the price per share remains so low for the time being. Tesla has only been profitable for 1 year now, but everyone wishes he had bought shares before that year. They strive and are getting closer to profitability. This way they can make further expansions possible.
I think it has a lot of potential partly due to the fact that it is an African company.
Like almost everywhere, Amazon has also tried to expand into Africa but failed because the structure in Africa was too difficult for Amazon. As far as I know, Jumia has no major competitors in Africa. The company itself is managed by a headquarters in Germany. Now they are not just a Zalando or a Shop Direct they are also a takeaway and they also have their own payment service. Like you have an iDeal or a PayPal. So they have different business activities. According to the world statistics of the internet (2019), 70% of internet users in Africa are also a user of Jumia. They are currently active in 11 African countries out of 54. So there is still plenty of room for expansion. According to most analysts, the value per share is worth $ 296. While the price per share is now around $ 40-50. There is also an expected increase in turnover of 40% year on year. The only “downsides” I think are that they haven't made a profit so far. Now, in the end this is not bad at all, as it ensures that the price per share remains so low for the time being. Tesla has only been profitable for 1 year now, but everyone wishes he had bought shares before that year. They strive and are getting closer to profitability. This way they can make further expansions possible.