NYSE:JMIA   Jumia Technologies AG
Jumia Technologies
Jumia Technologies' stock has already soared over 1,600% in the last year. Headquartered in Germany, this "Amazon of Africa" operates an integrated ecosystem comprising an online marketplace, logistics business, and payments business.

Jumia's fourth-quarter revenue dipped 15.3% year over year to 41.8 million euros, while gross merchandise volume was down year over year by 21% to 231.1 million euros. Despite this, the company has reduced the adjusted EBITDA loss by 47% to 28.3 million euros.

Jumia is shifting from an asset-heavy, inventory-laden traditional retailer model to an online platform model. Hence, although the total revenue earned from commissions and fulfillment fees is lower, it generates higher profitability for the company. Additionally, the asset-light approach will also help the company to rapidly scale in the African market in future years. The company's strategy of shifting toward smaller-sized and more profitable everyday product categories and away from phone and electronics is helping improve unit economics, which translates into higher margins. Jumia is also focusing on improving overall usage efficiency by reducing cancellations, failed deliveries, and returns on cost efficiencies -- another major driver taking the company closer to breakeven.

Jumia Pay is also seeing rapid adoption, with total payment volume increasing 58% year over year and JumiaPay accounting for 35% of the total Jumia transactions in 2020. The company is working to position JumiaPay as a preferred digital payment option beyond Jumia marketplace, by partnering with prominent players across sectors in Africa.

Jumia is trading at a 12-month trailing price-to-sales (P/S) multiple of 25.7, which is steep. However, when this is compared to P/S multiples of e-commerce players such as MercadoLibre (NASDAQ:MELI) and Sea Limited (NYSE:SE), which are relatively small in market capitalization and focused mostly on developing markets, Jumia's valuation seems quite comparable. With a reach of over 600 million Africans and an annual active customer account of only 6.8 million at the end of 2020, Jumia has plenty of room to grow in the years ahead.

source: www . fool . com /investing/2021/03/23/these-3-disruptive-stocks-could-easily-double-your/?source=eptyholnk0000202&utm_source=yahoo-host&utm_medium=feed&utm_campaign=article
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