DigiDavid

IMPERIAL by name & nature - BUY

Long
LSE:IMB   IMPERIAL BRANDS PLC GBP0.10
REASONS TO BE BULLISH
  • Price just reclaimed the 50 MA and is hovering right at the 100 also (£1,817).
  • RSI on the 2 week chart recently turned bullish, coinciding with reclaiming the 50 MA.
  • Trend line + MA cross = Bullish Entry. These are my favourite trades when the two signals cross the threshold on the same candle. Double confirmation.
  • Further upside will see both cross above the 200 MA (the top of the purple channel at £2,575), which will further cement its place in a bull market.
  • Imperial Brands are currently paying out a 7.8% dividend yield. Fundamentally, investors wire going tol flock to dividend paying stocks en masse.
  • They have a price to earnings ratio of 7.27 which is very low by market standards. UK FTSE is trading at
  • The stress of a downturn in market, trade & geopolitical conditions is likely to increase people's dependency on the products they produce.
  • UK stock market is not over-leveraged, particularly not in value stocks like IMB.
  • Has already endured a 6 year bear-market.
  • Initial profit target is at £4.2k-£4.7k (the mid-point), which also coincides with it's prior all-time high. Here it will likely take a breather and form a cup and handle for a year or two (like April 2012 to April 2014).
  • Has the potential to approach the top of the channel at £7k to £14k in the decade ahead.


REASONS TO BE BEARISH
Across many other assets, I am seeing potential capitulation in stocks going into June/July this year.
It could retrace 10-20% along with more risky assets, but I suspect it will hold it's own for years to come.
Stop would be at £338 - which would represent a 33% loss. That would put-in a new lower low and likely lead to more downside and a negated bull-run.


SUMMARY
In times of market conditions and the stagflation that we find ourselves subjected to, IMB is a solid buy and a great risk-reward entry here. Despite it's low expected volatility, it will likely provide a decent dividend and return on investment. IMB has a chance of keeping-up and in fact exceeding inflation. That is not to be sniffed-at, with the meme stocks facing their day of reckoning. We'll keep an eye on this one, as this indicator has provided 2 entries at £1,671 and £1,770 recently. Enjoy and thanks for reading!

Disclaimer

The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.