Alphabet's ($GOOGL) Hit a 52-Week High
Shares of Google-parent Alphabet (
GOOGL
) hit a 52-week high Wednesday following reports of an impending shake-up in its core advertising business.
Sean Downey, who leads Google’s ad business in North and South America, said in a department-wide meeting that the company's 30,000-person ad sales unit would be reorganized, according to people familiar with the matter. He did not specify whether the changes would involve layoffs.
The reorganization comes as Alphabet leans on artificial intelligence to generate and place ads on Google, YouTube, and its other platforms. Alphabet generated $54.5 billion in revenue—or 80% of total revenue—from ad sales in the third quarter.
Generative artificial intelligence can be substantially cheaper than conventional methods for both ad creators and sellers. WPP, the world’s largest advertising firm, struck a deal with Nvidia in May to create an AI-enabled content development engine.
Google is paying to settle an antitrust lawsuit over its Google
Google recently agreed to pay $700 million to settle a landmark antitrust lawsuit it was facing, and $630 million of that amount will be set aside for payouts to consumers.
The settlement came after Google was accused of using its Google Play Store to dominate Android mobile apps as a monopoly and charge customers higher prices.
Lawyers estimate around 102 million people will be eligible to receive some of that money and a good chunk will even be automatically compensated — an estimated 70% of those fully eligible. That's about 71.4 million people.
Who is eligible for Google's settlement payout
Those who are eligible for payment are described as people who had a "legal address" in the US in their Google payment profile when they bought an app from the Google Play Store or made an in-app payment between Aug. 16, 2016 and Sept. 30, 2023, according to legal documents. The address could have been in any of the 50 states, the District of Columbia, Puerto Rico, or the US Virgin Islands.
Technical Analysis
$GOOGLE shows strong development within a rising trend channel in the medium long term. The company experiences positive development and buy interest among investors is increasing. $GOOGLE has broken a resistance level in the short term and given a positive signal for the short-term trading range.
The stock is testing resistance at dollar 140. This could give a negative reaction, but an upward breakthrough of dollar 140 means a positive signal.
GOOGL
) hit a 52-week high Wednesday following reports of an impending shake-up in its core advertising business. Sean Downey, who leads Google’s ad business in North and South America, said in a department-wide meeting that the company's 30,000-person ad sales unit would be reorganized, according to people familiar with the matter. He did not specify whether the changes would involve layoffs.
The reorganization comes as Alphabet leans on artificial intelligence to generate and place ads on Google, YouTube, and its other platforms. Alphabet generated $54.5 billion in revenue—or 80% of total revenue—from ad sales in the third quarter.
Generative artificial intelligence can be substantially cheaper than conventional methods for both ad creators and sellers. WPP, the world’s largest advertising firm, struck a deal with Nvidia in May to create an AI-enabled content development engine.
Google is paying to settle an antitrust lawsuit over its Google
Google recently agreed to pay $700 million to settle a landmark antitrust lawsuit it was facing, and $630 million of that amount will be set aside for payouts to consumers.
The settlement came after Google was accused of using its Google Play Store to dominate Android mobile apps as a monopoly and charge customers higher prices.
Lawyers estimate around 102 million people will be eligible to receive some of that money and a good chunk will even be automatically compensated — an estimated 70% of those fully eligible. That's about 71.4 million people.
Who is eligible for Google's settlement payout
Those who are eligible for payment are described as people who had a "legal address" in the US in their Google payment profile when they bought an app from the Google Play Store or made an in-app payment between Aug. 16, 2016 and Sept. 30, 2023, according to legal documents. The address could have been in any of the 50 states, the District of Columbia, Puerto Rico, or the US Virgin Islands.
Technical Analysis
$GOOGLE shows strong development within a rising trend channel in the medium long term. The company experiences positive development and buy interest among investors is increasing. $GOOGLE has broken a resistance level in the short term and given a positive signal for the short-term trading range.
The stock is testing resistance at dollar 140. This could give a negative reaction, but an upward breakthrough of dollar 140 means a positive signal.
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