Ford needs to turn around business and it isn't looking favorable for 2020. Tesla still has a several year head start and with recent bullish TSLA trend, F, only takes a hit. F is still within the downward channel. Taking into the current models available and global status, I expect Ford to continue a toward trend into 2021. It will take time before Ford's fully electric offering will pick up traction. Fleet purchasing has also slowed down after a surge in purchasing the last few years. A wait and see mentality is also something to take into consideration in the 1st half of the year. Seeing as this is an election year, I do not see favorable conditions in the immediate future for Ford.
Keep in mind, that during the Great Recession, Ford did not take bail out money, something worth mentioning.
Furthermore, Ford, from a North American light truck fleet perspective, has the best offering. The F-Series truck can be seen as the workhorse for the North American economy when considering the amount of deliveries to working fleets.
Ford is here to stay but needs to clearly iron out a few problems and endure some growing pains. The internal combustion engine is being phased out and Ford is slightly late to the party. Once Ford figures out an appropriate process for electrification expect a reversal and ultimately long position (2021 & beyond)
While Ford has a dividend it may be worth holding onto if you are looking to hold for several years. For now expect a lower trend.
Keep in mind, that during the Great Recession, Ford did not take bail out money, something worth mentioning.
Furthermore, Ford, from a North American light truck fleet perspective, has the best offering. The F-Series truck can be seen as the workhorse for the North American economy when considering the amount of deliveries to working fleets.
Ford is here to stay but needs to clearly iron out a few problems and endure some growing pains. The internal combustion engine is being phased out and Ford is slightly late to the party. Once Ford figures out an appropriate process for electrification expect a reversal and ultimately long position (2021 & beyond)
While Ford has a dividend it may be worth holding onto if you are looking to hold for several years. For now expect a lower trend.