SM ENTERTAINMENT CO., Ltd., formerly S.M. Entertainment Co., Ltd, is a Korea-based company engaged in the entertainment business. The Company mainly operates in two business segments: music record segment and management segment. Its music record segment engages in the planning, production and distribution of music records and videos, as well as publishing and licensing of Korean and foreign music products. Its management segment engages in the provision of management services for its artists, as well as casting and training of entertainers. In addition, through its subsidiaries, the Company involves in the travel business.