Now, I'm not a stock guru, but I can see that there is some potential value in this. This one looks like the Facebook stock and look where it is now. Certainly, it is not enough just to say that it looks like FB and that's why let's buy it. No.
Look where the world is going. With every year we are becoming more digital. Snapchat is filling exactly that gap. The only thing I can say is that, invest into companies like that only when the times are good. And that time is right now.
I am aiming $20. I think this will be possible.
I would recommend to wait for a bit of retracement and then jump in. This is more of a long-term idea.
Good luck and keep an eye on the price action!