Looking at the weekly time frame. Snap has made higher highs, and most recently higher lows. The line of least resistance is towards the bullish side. The earning report is on May 1st, 2018.
Which side are you on?
Which side are you on?
Trade active:
3 trading days left until earning report (Q1 2018). I expect the following:
1) Top line beat.
FB ER showed that ads are becoming more expensive to run, thus I would assume that advertisers started to shop for ads in SNAP since Twitter is incapable of running geo-located targetted ads to it's users.
2) Bottom line beat
Operational costs should be lowered. New self serving ad platform has enabled the company to reduce it's sales and marketing workforce. There hasn't been any crazy expenses this past quarter.
3) Positive guidance
SNAP has taken a page from Facebook's self serving ad ecosystem and will likely continue stealing their ideas to increase efficiency. Ad bidding wars are likely the next move for SNAP'.
Spectacles 2.0 launched today. I'm expecting SNAP to throw a positive number at investors about how many they are expecting to sell. Spectacles 2.0 look just like Ray Bans - summer is around the corner - sounds like a killer combination.
1) Top line beat.
FB ER showed that ads are becoming more expensive to run, thus I would assume that advertisers started to shop for ads in SNAP since Twitter is incapable of running geo-located targetted ads to it's users.
2) Bottom line beat
Operational costs should be lowered. New self serving ad platform has enabled the company to reduce it's sales and marketing workforce. There hasn't been any crazy expenses this past quarter.
3) Positive guidance
SNAP has taken a page from Facebook's self serving ad ecosystem and will likely continue stealing their ideas to increase efficiency. Ad bidding wars are likely the next move for SNAP'.
Spectacles 2.0 launched today. I'm expecting SNAP to throw a positive number at investors about how many they are expecting to sell. Spectacles 2.0 look just like Ray Bans - summer is around the corner - sounds like a killer combination.