They serve home owners, professional customers (such as architects and contractors), and small enterprises, through their retail stores. Additionally, in the semi urban markets, they also cater to specific agricultural requirements of individual customers and small enterprises. Under retail operations, they offer a comprehensive range of products at their stores, including structural steel, cement, TMT bars, hollow blocks, pipes and tubes, roofing solutions, welding accessories, primers, solar heaters, plumbing, tiles, sanitary ware, water tanks, plywood, kitchen sinks, lighting and other allied products. They carry reputed third party brands such as Johnson, Sintex, Uttam Galva, Uttam Value, Futura, APL Apollo, Astral Pipes and Alstone and their own brands such as CenturyRoof, Ganga and Loha at their retail stores.