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Traditional cable TV is in the past. Idea for 08/02/2024

BATS:ROKU   Roku, Inc.
Streaming TV software and hardware provider Roku Inc. could become one of the primary beneficiaries of the mass abandonment of cable television users. The company has several advantages over its competitors, offering video streaming services.

By the end of 2022, only 65.1 million US households continued to have traditional cable television, a decrease of 9.0% from 2021. The share of US households subscribing to cable TV also declined, dropping to 49.7%, down from 55.4% in 2021.

Given this shift, Roku's offering is particularly valuable to consumers due to its user-friendly, universal interface across multiple streaming services.

So, today, we suggest looking at the Roku Inc. (NASDAQ: ROKU) stock chart.

On the D1 timeframe, support has formed at 81.80, with resistance at 94.90. A subjective technical analysis figure, the "Inverted head and shoulders," has also developed and can serve as a signal for a reversal of the downward trend.

On the H1 timeframe, a breakthrough of the 94.90 level could set a short-term target for a price increase at 107.09, while in the medium term, it could hover around 118.20.

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