Bronco's real mission is to boost profits as Ford strives to repay debt taken on to weather the coronavirus slowdown. Last year, Ford said retooling its Wayne, Michigan, assembly plant to build Ranger mid-sized pickup trucks and the Bronco instead of hybrid and compact cars would improve operating earnings by more than $1 billion.
Teaser images from Ford and spy photos from auto magazines have hinted the new Bronco will take styling cues from the first generation of Ford Broncos, built from 1966 to 1977, which were boxy two-door models now considered one of the earliest SUVs. Ford withdrew the Bronco line in 1996 amid falling demand for two-door SUVs.
Teaser images from Ford and spy photos from auto magazines have hinted the new Bronco will take styling cues from the first generation of Ford Broncos, built from 1966 to 1977, which were boxy two-door models now considered one of the earliest SUVs. Ford withdrew the Bronco line in 1996 amid falling demand for two-door SUVs.