$CANB Executes Definitive Agreement to Acquire the Assets of IHS

Business Entrepreneur and Advertising and Marketing Expert Walter Hoelzel to Join Can B

HICKSVILLE, NY / ACCESSWIRE / February 23, 2021 / Can B Corp. (OTCQB:CANB) ("Can B" or the "Company"), a diversified health and wellness company, is pleased to announce it has signed a definitive agreement to acquire the assets of Imbibe Health Solutions LLC ("Imbibe"), a developer and marketer of CBD and related products.

Imbibe has developed several CBD health and wellness products including topical salves, bath soaks, massage oils, and energy and dietary supplements. CANB will be putting Imbibe into one of its current inactive wholly-owned subsidiaries and will be renaming that subsidiary to reflect the products and culture that comes with the Imbibe acquisition.

Marco Alfonsi, Can B's Chief Executive Officer, commented, "We are thrilled to be bringing Walter and his Imbibe product development and marketing expertise under our Can B umbrella. In addition to adding the Imbibe Rx product line, we strongly believe Walter's advertising and marketing insights will be a great asset for us to utilize across our entire Can B segments and product lines."

Walter Hoelzel, stated, "I am proud to have brought Imbibe from initial start-up to complete product development, and believe aligning with Can B at this time is an ideal move. I am extremely impressed with the executive leadership team and the operating platform they have developed. From sourcing to manufacturing to sales channel distribution, Can B is set up for growth and a bright future."

Imbibe's CBD health and wellness products include:

Muscle & Joint Hemp Salve - a muscle and joint salve made with pure hemp extract (99% CBD) that has indicated with everyday use may help loosen muscles and joints from exercise soreness.

Unscented Fizzy Bath Soak - for a soothing and relaxing spa-like experience, six teaspoons of Fizzy Bath Soak delivers 40mgs of CBD for a soothing and relaxing spa-like experience which may help reduce inflammation and swelling.

Muscle, Joints & Back CBD Cryo Gel - fast-acting, all-natural, CBD infused, CryoGel is an all-natural blend that infuses 99% pure CBD/Hemp extract with Menthol, Camphor, and other natural ingredients.

CALM Massage Oil - with essential oils and CBD infused to enhance a calm and relaxing experience, Calm Massage Oil combines 3 essential oils - Bergamon Mint, Geranium, and Jasmine with 99% pure CBD extract for an enhanced massage experience.

Me x 3 Metabolic Energy - a new generation of metabolic energy and dietary supplement with a patented, synergetic base formulation that includes a blend of 3, all-natural ingredients.

Walter Hoelzel is a business entrepreneur and advertising and marketing expert with a 35-year career working extensively in the fields of advertising/branding, marketing, product development, and package design. Mr. Hoelzel has developed numerous highly successful private label design programs for companies like J.C. Penney's, Bloomingdales, Old Navy, and American Eagle Outfitters. He's also developed and assisted with the launch of packaging and point of sale concepts for private label manufactures working with national retailers like Walmart, Kroger, and Target to name just a few.

Mr. Hoelzel has served as creative, artistic director, and chief designer for his own brand development, advertising, publishing, and marketing firm as well as a consultant to numerous manufacturers. For the past seven years, he's been involved with the re-introduction of the Roy Rogers brand and the development of a new Broadway musical based on the life and times of Roy Rogers and Dale Evans. Most recently he has been working on new product-celebrity brand opportunities with Madison Technologies and the Casa Zeta-Jones brand.


About Can B Corp.

Can B Corp. (OTCQB:CANB) is a Health & Wellness company providing the highest quality cannabidiol (CBD) products under the brands of Canbiola, Seven Chakras, NuWellness, Pure Leaf Oil, and Duramed. Can B utilizes multi-channel distribution to reach consumers, including medical facilities, doctor offices, retailers, online and direct. CanB is also an exclusive partner of the LifeGuard® Brand in developing a line of consumer products. The Company is also launching Super Foods, a line of nutritional supplements. Can B Corp. owns and operates an R&D and production facility in Lacey, WA, and Green Grow Farms, a licensed hemp grow and cultivation in New York. To learn more about Can B Corp. and our comprehensive line of high-quality CBD products, please visit: Canbiola.com and www.CanBCorp.com, follow Can B Corp on Instagram and Facebook, or visit one of the 1,000+ retail outlets that carry Can B Corp. products.