Michael_Axio

Apple and the price climb

Long
NASDAQ:AAPL   Apple Inc
Once again I'm investigating the financial condition and potential performance of a tech company as they do hold great interest to me. Today, I'm taking a look at AAPL , a company I once despised for their obscene operating scheme. Where 85% of their business was through reputation, the idea that a person is only cool if they have the latest iPhone and a Macbook and the other 15% was through corporate deals and actual entertainment production professionals.

After doing some investigation into the company, I've come to realise quite a number of interesting things that shoot all my prior grudges with them straight out of the sky. First of all, looking within the market itself, their obscene prices are no longer that astronomical and are actually practical and reasonable given the current technology market and second, when they claim to cater for professionals and a particular minimalist "ease-of-use" customer, they're actually covering their needs now. With the development of the new M1 chip and hopefully the M2 soon to come and the development of the new iPads and Mac Minis, the company's physical product is appearing very attractive.

Now to the actual financial side of things, starting off with the most basic of indicators, Apple has considerably low debts in comparison to other tech giants and their respective growth rates and as far as their current P/E ratio is considered they're showing more hope than any other technology giant with a PE just less than 30 (28.58 at time of writing). Within the market competitors are looking at frightening volumes of debt due to the Corona Virus pandemic but Apple seems to stay relatively clear. This would probably explain why Warren Buffett has poured such large volumes of Berkshire Hathaway's money into the company. Ironically, since BRK's interest in Apple, their prospects seem to have changed for the better and future expected growth in earning's increased by more than 4 percentage points after BRK's investment. As we all know Mr. Buffet wouldn't pour money into a company if he did not believe their long term results were unsatisfactory.

In conclusion, Apple is beginning to look like quite the appealing investment if an investor would like to uplift their tech side of their portfolio. If anybody has any other opinions or facts that I may not be aware of, feel free to comment. I always appreciate the exchange of ideas :D

TL;DR: Apple is beginning to look like one of the best performing long term investments of all the tech giants.
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