Apple - Will next earnings reinforce the selling pressure?

After the 242% run-up from its lows during the 2020 crash to its high in January 2022, Apple gave up almost 20% in regard to the current value. In addition to that, the introduction of the new iPhone 14 has not created much hype among consumers and market participants. Since the release of the new product, the price has continued to be choppy and seemingly returning to its 2022 lows.

Because of that, we will continue to monitor the Apple stock in the coming weeks and provide a more detailed update on the price and its potential future direction. However, at the moment, we abstain from setting a price target for this stock title.

Illustration 1.01

Illustration 1.01 displays the daily chart of Apple stock and two moving averages, 20-day SMA and 50-day SMA. In addition to that, two yellow arrows point to natural retracements toward the price's moving averages, acting as a correction of the downward move. If the price fails to break above the 20-day SMA and then subsequently above the 50-day SMA, then it will add to a bearish consensus.

Illustration 1.02

The picture above shows the weekly chart of Apple stock and two simple moving averages; now, 20-week SMA and 50-week SMA. The yellow arrow pinpoints the similar retracement toward (and even above) these SMAs; in this particular example, the retracement represents a strong correction of the downtrend.

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DISCLAIMER: This analysis is not intended to encourage any buying or selling of any particular securities. Furthermore, it should not be a basis for taking any trade action by an individual investor. Therefore, your own due diligence is highly advised before entering a trade.

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Just as we suggested after the failure of price to break and hold above the 20-SMA, AAPL stock fell approximately 8% before erasing some of its early loses.

The chart shows updated support and resistance levels.