AAPL
attempted a new multi-month high today, failed, and now dropped back below its intermediate trend support line. This is a short-term issue, but I am also bearish
AAPL
on fundamentals (see here). Based on that, I'll give this idea some extra time and room: I am long the Dec 29 190/180 put spread. Current price is $1.91.
Trade closed manually:
I gave up on this position and sold the put spread for scraps. I still think that Apple is facing leaner times, but in options trading being early is the same as being wrong. So, I was wrong.
Maybe my negative, contrarian perception of this company is just misguided. I've owned a few of their products through time, and I own some now, but I've never been really happy with them. IMO none of their products has a value proposition that stands on its own, and the only way to get a decent user experience from ANY of them, is to own ALL of them. The MacBook, the iPhone, the iPad, the Apple Watch, and the Apple TV. On their own each of them represents very good, if expensive, hardware with okay-ish software at an extravagant price point. To make any of them palatable, the user needs to commit to the totality of the Apple ecosystem, which then unlocks a raft of added functionality to possibly make the complete package attractive. Personally, I will never be willing to do that. But maybe the resentment I harbor against Apple's walled-garden approach to everything stands in the way of me seeing the potential for AAPL as a stock. I'm going to leave this one alone for a while.
Maybe my negative, contrarian perception of this company is just misguided. I've owned a few of their products through time, and I own some now, but I've never been really happy with them. IMO none of their products has a value proposition that stands on its own, and the only way to get a decent user experience from ANY of them, is to own ALL of them. The MacBook, the iPhone, the iPad, the Apple Watch, and the Apple TV. On their own each of them represents very good, if expensive, hardware with okay-ish software at an extravagant price point. To make any of them palatable, the user needs to commit to the totality of the Apple ecosystem, which then unlocks a raft of added functionality to possibly make the complete package attractive. Personally, I will never be willing to do that. But maybe the resentment I harbor against Apple's walled-garden approach to everything stands in the way of me seeing the potential for AAPL as a stock. I'm going to leave this one alone for a while.