Simplex Financial Holdings Co., Ltd. engages in the provision of investment management and advisory services. It operates through the following business divisions: Fund, Exchange Traded Fund, and Open Innovation. The Fund business division conducts fund management with diverse lineup in Japanese stocks. The Exchange Traded Fund (ETF) business division covers domestic mainstream ETF with institutional and individual investors based customers. The Open Innovation business division provides a go between service for investors and investment banks by proposing investment solutions. The company was founded on October 6, 2006 and is headquartered in Tokyo, Japan.