Applied Co., Ltd. is a Japan-based company mainly engaged in the manufacture and sale of personal computers (PCs). The Company operates in three business segments. The PC and Game segment is mainly involved in the sale of PCs and games; provision of support services and field services for PCs, as well as contract development of software. The Cosmetics and Sundries segment is involved in the retail of cosmetics and sundries. The Publication and Advertising segment is involved in the publication of information magazines and planning books, and the proposal of the whole advertisement and promotion services for companies.