ITmedia Inc. is mainly engaged in the operation of media businesses. The Company provides media services in information technology (IT) area. It mainly operates through two business segments. The Lead Gen business consists of IT & business fields including TechTarget Japan, Keymanznet, order navigation and ITmedia marketing, as well as industrial technology fields including TechFactory. Media Advertising business includes IT & business fields including IT, IT Strategy Research Center, ITmedia NEWS, ITmedia Enterprise, ITmedia Executive, ITmedia Business Online, industrial technology field including MONOist, EE Times Japan, EDN Japan, Smart Japan, as well as consumer fields including ITmedia Mobile, ITmedia PC USER, ITmedia LifeStyle and Nogura.