Electra Consumer Products Ltd. engages in the import, manufacture, and marketing of consumer electronics products. It operates through four business segments: Consumer Electronics Products, Electronics Retail, Cellular Communications, and Investment Property. The Consumer Electronics Products segment engages in the import, manufacture, export, marketing, sale, and distribution of consumer electronics products, and the provision of services for these products. The Electronics Retail segment engages in the operation of retail marketing networks for the sale of consumer electronics products, phones, and cellular accessories. The Cellular Communications segment engages in the supply of cellular services. The Investment Property segment engages in the development and construction of investment property. The company was founded in 1951 and is headquartered in Rishon LeZion, Israel.