Jiangsu Phoenix Publishing & Media Corp., Ltd. engages in the editing, publishing, and distribution of books, newspapers, electronic publications, and audiovisual products. It operates through the following business segments: Main, Publishing, Distribution, and Others. The Main segment offers distribution business management, procurement, distribution, settlement, and textbook bidding. The Publishing segment includes the publishing and distribution of teaching materials, general books, audio-visual products, and the development and sale of vocational education software. The Distribution segment covers wholesale and retail of teaching materials, general books, audio-visual products and cultural goods. The Others segment includes investment management and new media businesses such as software development and operation, film and television production and distribution, digital asset management, and cloud platform services. The company was founded on April 2, 1999 and is headquartered in Nanjing, China.