Highlight Event and Entertainment AG, through its subsidiaries, specializes in the marketing of international events. It operates through the following segments: Event Marketing, Film, Sports and Event Marketing, as well as Sports. The Event Marketing segment specializes in marketing international music, culture, and entertainment projects. The Film segment focuses on movie and television production, home entertainment, and video production. The Sports and Event Marketing segment involves the global marketing of international sporting events. The Sports segment encompasses the business activities of Sport1 GmbH, Sport1 Media GmbH, Magic Sports Media GmbH, Match IQ GmbH, PLAZAMEDIA GmbH, and LEITMOTIF Creators GmbH. The company was founded on November 2, 1973 and is headquartered in Pratteln, Switzerland.