MoneyMax Financial Services Ltd. (MoneyMax) is a Singapore-based investment holding company. The Company is a pawnbroker, retailer and trader of pre-owned jewelry and watches. The Company's segments include Pawnbroking; Retail trading of pre-owned jewellery and watches, and Others. Its Other operations include provision of other support services. It also offers, MoneyMax Online, an online platform to shop, sell and appraise valuables. The Company has a pawnbroking chain with approximately 50 stores in both Singapore and Malaysia. MoneyMax's Jewelry product category includes bracelets, earrings, rings, necklaces/pendants and others. The Company's luxury timepieces category includes ROLEX, OMEGA, TAG HEUER and OTHERS.