Healthier Choices Management Corp. is a holding company, which focuses on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives. It operates through the following segments: Grocery and Vapor. The Grocery segment offers fresh produce, bulk foods, vitamins & supplements, packaged groceries, meat & seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items. The Vapor segment provides e-liquids, vaporizers and related products. The company was founded by Jeffrey Elliott Holman in 1985 and is headquartered in Hollywood, FL.