Rapala VMC Oyj is engaged in fishing industry. Its activities include sourcing, manufacture and distribution of fishing tackle equipment. The company operates through the following segments: Group Fishing Products, Other Group Products, and Third Party Products. The Group Fishing Products segment are fishing tackle products manufactured or sourced by the group. The Other Group Products segment offers manufactured and branded products for winter sports and some other non-fishing businesses. The Third Party Products segment covers non-group branded fishing products and third party products for hunting, outdoor and winter sports which are distributed by the group utilizing the same supply channel. Rapala VMC was founded by Lauri Rapala in 1936 and is headquartered in Helsinki, Finland.