Mogu, Inc. engages in the operation of an online fashion and lifestyle destination platform. Its platform contents comprises live video broadcasts, short-form videos, photographs, and articles covering topics including product reviews, fashion tips, brand fitting room, celebrity on-screen, and street runway. The company was founded by Qi Chen, Xuqiang Yue, and Yibo Wei on June 9, 2011 and is headquartered in Hangzhou, China.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company