IIG SpA is a holding company, which engages in the development of the Italia Independent brand specializing in the manufacture and distribution of eyewear, lifestyle and media products. It operates through the following business segments: Wholesale, Retail, and Other Activities. The Wholesale segment operates the indirect sales channel of its eyewear products globally. The Retail segment deals with the direct sales and distribution activities in stores in Italy. The Other Activities segment includes licensing, co-branding, and holding company services. The company was founded by Lapo Edovard Elkann on July 15, 2008 and is headquartered in Turin, Italy.