Gfinity Plc engages in the provision of sports solutions. It also delivers managed services to game publishers, sports rights holders, commercial partners, and media companies. It operates through the Gfinity, and CEVO segments. The Gfinity segment encompasses the majority of esports related activities, and broadcast and production capabilities. The CEVO segment focuses on in-house development capabilities. The company was founded by Neville R. Upton in September 2012 and is headquartered in London, the United Kingdom.