Cognition Holdings Ltd. is a multi-disciplinary data collection, communication, research, and marketing company, which engages in the provision of telecommunications value-added services. It operates under the Active Data Exchange Services, and Knowledge Creation and Management segments. The Active Data Exchange Services segment is involved in a unified messaging system that integrates and delivers a suite of messaging services through a single hosted platform. The Knowledge Creation and Management segment focuses on building permission-based marketing strategies to enhance singular customer profiles with deep granularity in line with privacy legislation. The company was founded in 1997 and is headquartered in Craighall, South Africa.