Bajaj Auto, the flagship company of Bajaj Group, is a two-wheeler and three-wheeler manufacturing company that exports to 70+ countries across several countries in Latin America, Southeast Asia, and many more. Its headquarter is in Pune, India.
It has acquired 48% of the KTM Brand which manufactures sports and super sports two-wheelers, which was 14% in 2007 when the company first acquired KTM.
KEY POINTS
Brand Reputation
It is the world's third-largest manufacturer of motorcycles and the largest manufacturer of 3-wheelers globally
Segment Performance
Milage Segment (100cc to 125cc)- This segment consists of the product like Bajaj CT, the Platina, and the Pulsar 125.
In FY20, its volume reduced by 17.0% and market share in this segment fell by 20 basis points to 14.3%
It launched KTM RC125 in FY20 to strengthen its presence in 125cc segment
Sports Segment (150cc to 220cc)- This segment consists of the product like Pulsars ranging from 150cc to 220cc and the Avenger
In FY20, its volume falls by 23.5% and increased its market share in the segment to 44.7% from 44.1% in FY2019
Super-Sports Segment- This segment consists of the product like the entire range of KTMs, the Pulsar RS200, and the Dominar
In FY20, despite industry sales volume declining, its volume grew by 10.9% YoY and market share increased by 2.7 percentage points, from 7.4% in FY2019 to 10.1% in FY2020.
In FY20, it launched Adventure 390 and Husqvarna
The KTM sales in India has grown from 22,627 vehicles in FY15 to 64,058 vehicles in FY20
Scooter Segment- It is focusing on expanding in the electric vehicle segment with its electric scooter-Chetak, which was launched in FY19.
Three-Wheelers Segment- In FY2020, its three-wheeler sales declined by 14.9% YoY
It export of three-wheelers decreased by 21.6% YoY, with an export market share of 59%
Four-Wheeler Segment- It launched its first quadricycle, Qute in FY19. It has sold 942 vehicles in FY20 and has tied up with uber to increase sales in Bangalore markets
Geography-wise Revenue breakup
Domestic: 58% of Revenue in FY20, which was 60% in FY19
Its domestic motorcycles market share decreased by 20 basis points to 18.5% in FY20. It was 17.7% in FY16
Exports
In FY20, Its export grew by 4.4% YoY to 2.1 Million Vehicle. In the Motorcycle segment, its export volume grew by 10.2% YoY to 1.8 Million Vehicle with a market share of 59.6% in FY20, which in FY16 it was 66.1%.
It is currently has present in 79 countries globally
Multiple Plants
It has three manufacturing facilities across India, 1 each at Waluj, Chakan, Pantnagar with a total capacity of 6.3 Million Vehicle p.a in FY20, which was 6.06 Million Vehicle p.a in FY15
New Manufacturing Facility
In FY20, it signed an MoU with Maharastra Government to set up a plant in Chakan to manufacture high-end KTM, Husqvarna, Triumph, and Chetak(Electric Scooter)
R&D
The Company Spent 1.6% of its Revenue on R&D in FY20, which was 1.4% in FY14
Its R&D department has upgraded 23 motorcycle variants and 12 commercial vehicle variants to BS-VI during the last two-quarters of FY2020
It has acquired 48% of the KTM Brand which manufactures sports and super sports two-wheelers, which was 14% in 2007 when the company first acquired KTM.
KEY POINTS
Brand Reputation
It is the world's third-largest manufacturer of motorcycles and the largest manufacturer of 3-wheelers globally
Segment Performance
Milage Segment (100cc to 125cc)- This segment consists of the product like Bajaj CT, the Platina, and the Pulsar 125.
In FY20, its volume reduced by 17.0% and market share in this segment fell by 20 basis points to 14.3%
It launched KTM RC125 in FY20 to strengthen its presence in 125cc segment
Sports Segment (150cc to 220cc)- This segment consists of the product like Pulsars ranging from 150cc to 220cc and the Avenger
In FY20, its volume falls by 23.5% and increased its market share in the segment to 44.7% from 44.1% in FY2019
Super-Sports Segment- This segment consists of the product like the entire range of KTMs, the Pulsar RS200, and the Dominar
In FY20, despite industry sales volume declining, its volume grew by 10.9% YoY and market share increased by 2.7 percentage points, from 7.4% in FY2019 to 10.1% in FY2020.
In FY20, it launched Adventure 390 and Husqvarna
The KTM sales in India has grown from 22,627 vehicles in FY15 to 64,058 vehicles in FY20
Scooter Segment- It is focusing on expanding in the electric vehicle segment with its electric scooter-Chetak, which was launched in FY19.
Three-Wheelers Segment- In FY2020, its three-wheeler sales declined by 14.9% YoY
It export of three-wheelers decreased by 21.6% YoY, with an export market share of 59%
Four-Wheeler Segment- It launched its first quadricycle, Qute in FY19. It has sold 942 vehicles in FY20 and has tied up with uber to increase sales in Bangalore markets
Geography-wise Revenue breakup
Domestic: 58% of Revenue in FY20, which was 60% in FY19
Its domestic motorcycles market share decreased by 20 basis points to 18.5% in FY20. It was 17.7% in FY16
Exports
In FY20, Its export grew by 4.4% YoY to 2.1 Million Vehicle. In the Motorcycle segment, its export volume grew by 10.2% YoY to 1.8 Million Vehicle with a market share of 59.6% in FY20, which in FY16 it was 66.1%.
It is currently has present in 79 countries globally
Multiple Plants
It has three manufacturing facilities across India, 1 each at Waluj, Chakan, Pantnagar with a total capacity of 6.3 Million Vehicle p.a in FY20, which was 6.06 Million Vehicle p.a in FY15
New Manufacturing Facility
In FY20, it signed an MoU with Maharastra Government to set up a plant in Chakan to manufacture high-end KTM, Husqvarna, Triumph, and Chetak(Electric Scooter)
R&D
The Company Spent 1.6% of its Revenue on R&D in FY20, which was 1.4% in FY14
Its R&D department has upgraded 23 motorcycle variants and 12 commercial vehicle variants to BS-VI during the last two-quarters of FY2020