Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. It operates through the following business divisions: Social, Communication, and Gifts, Theme Parks, and Others. The Social, Communication, and Gifts business division handles the greeting cards, publication, video software and copyrights management businesses. The Theme Parks business division involves the theme park operations as well as the planning of musicals and other performances. The Others business division includes the restaurant management, leasing of robots and automobiles, beverages, and non-life insurance agency services. The company was founded on August 10, 1960 by Shintaro Tsuji and is headquartered in Tokyo, Japan.