Poh Kong Holdings Berhad is engaged in business as investment holding and the provision of management services. Its subsidiaries are involved in manufacturing, trading, supplying and retailing of gold, gold related jewelry and gems at its chain stores. The Company operates through three segments: Trading, Manufacturing and Others. The Trading segment includes suppliers and retailers of jewelries, precious stones, gold ornaments and gold bullion. The Manufacturing segment is engaged in the manufacturer and dealers of jewelries, precious stones and gold ornaments. The Others segment is engaged in investment holding. Its in-house brands include Anggun, Happy Love, Tranz, The Art of Auspicious Jewellery, Bunga Raya gold bars and wafers. It operates approximately 100 outlets, which are spread across Peninsular Malaysia, located mainly in major shopping malls with concept stores, such as Poh Kong, Poh Kong Gallery, Diamond & Gold outlets, Diamond Boutique, Gold Boutique and Oro Bianco.