Software AG is a holding company, which engages in the development of information technology platforms for digital transformation. It operates through the following segments: Digital Business Platform (DBP); Adabas & Natural (A&N); and Consulting. The DBP segment connects the software, applications, devices, and people to infuse the business value across the organization. The A&N segment includes Adabas database management system, natural application development, application modernization, and NaturalONE Eclipse-based integrated development environment. The Consulting segment focuses on projects and services involving the firm's own software products. The company was founded by Peter M. Schnell on May 30, 1969 and is headquartered in Darmstadt, Germany.