Beiersdorf AG is a Germany-based manufacturer of chemical consumer goods, with a focus on personal products and cosmetics. The Company operates through two business segments: Consumer and tesa. The Consumer business segment provides skin and beauty care products, such as all-purpose skin creams, face, body and hand creams, lip care sticks, deodorants, soaps, shampoos, adhesive and other bandages, among others. The brand portfolio includes NIVEA, Eucerin and La Prairie, which constitute the Companyâ€™s core brands, as well as regional and local brands, such as Hansaplast, Labello, Florena and Hidrofugal, among others. The tesa business segment is involved in developing, manufacturing and marketing self-adhesive products and solutions for industry, craft businesses and consumers under the tesa brand. The Company also has its own research and development department. Beiersdorf AG is active through more than 150 subsidiaries worldwide. It is majority-owned by maxingvest ag.