Frankly Inc., formerly WB III Acquisition Corp., is a Canada-based company engaged in providing a software platform for brands and media companies to create, distribute, analyze and monetize their content across all of their digital properties on Web, mobile and television. The Company is a software-as-a-service (SaaS) provider of content management and digital publishing software. The Company provides a white-labeled, integrated software platform to media companies and brands, which use its technology to get their content onto multiscreen devices and enable digital advertising. The platform consists of a content management system, native application and responsive Web framework, and digital advertising solutions. The Company also offers digital advertising services for approximately 200 digital properties in the United States. It focuses on offering an integrated platform of content management system (CMS), Web and mobile publishing, social engagement and monetization.