goeasy Ltd. engages in the provision of non-prime leasing and lending services. It operates through the following divisions: easyfinancial and easyhome. The easyfinancial segment lends consumers financial assistance. The easyhome segment represents furniture, electronics, computers, and appliances. The company was founded by Gordon J. Reykdal on December 14, 1990 and is headquartered in Mississauga, Canada.