Rakuten, Inc. is a Japan-based company mainly engaged in the Internet service business, the FinTech business and the mobile business. The Company operates through three business segments. The Internet Service segment is mainly engaged in the operation of Internet shopping mall Rakuten Market site and other electronic commerce (EC) sites, online cashback sites, travel reservation sites, portal sites and digital content sites, the sale of advertisements on the sites, as well as the operation of professional sports facilities. The FinTech segment is mainly engaged in the provision of banking and securities services via the Internet, credit cards related services, life insurance services, insurance services and electronic money services. The Mobile segment is mainly engaged in the provision of communication services and messaging services.