m-up, Inc. is primarily engaged in provision of content and distributing systems in entertainment business covering content holders to the users. The Company operates in four segments. The Mobile Content Distribution segment is engaged in the provision of the provision of paid content for mobile terminals such as smartphones. The PC Content Distribution segment provides content for PC terminals on a fee basis. The E-Commerce segment is engaged in the sale of packaged products such as CD through Internet to mobile terminals such as smartphones and users of PC terminals. The Application segment provides content for smartphones as an application..