Hiron Trade Investment and Industrial Buildings Ltd. is an Israel-based company with three core activities: real estate operations, import and export of wood and money lending services. The Company owns built up plots, non build up plots and industrial buildings. The Company's real estate assets are spread all over Israel including, Tel Aviv, Haifa, Ashdod, Rishon Lezion and Tzrifin. The Company is also engaged in the import and export of wood and wood products through its subsidiary, T.R. Wood Sells & Trading Ltd. The wood is sources internationally from several countries in Europe, United States and Canada, Central America and China. Since 2002 the Company began its money lending services, these are non-linked loans which bear a varied rate.