Mango Excellent Media Co., Ltd. engages in the operation of electronic commerce media content and communication platform through television, computers, and mobile terminals. Its business segments include home consumption, electronic commerce content, online to offline electronic commerce, and consumer finance businesses. Its Home Consumption business involves in the broadcasting of shopping channels. Its Electronic Commerce Content business manages an integrated content platform including television programs, mobile application, and social networking application providing female consumers with a one-stop solution for beauty and fashion. Its Online to Offline Electronic Commerce business offers integrated media and marketing services through mobile and television programs. Its Consumer Finance business establishes a microfinance company that provides supplier, consumer credits, automobile, insurance, and other consumer financial services. The company was founded in December 28, 2005 and is headquartered in Changsha, China.