SUNING.COM CO., LTD., formerly SUNING COMMERCE GROUP CO., LTD., is a China-based company principally engaged in the retailing of household appliances, digital products and communication products. The Company operates businesses through three segments. The Retailing segment is engaged in the sales of communication products, small household appliances, digital and information technology (IT) service products, refrigerators, washing machines, color televisions (TVs) and air conditioners through online and offline channels, as well as the provision of installation and maintenance services. The Logistics segment is engaged in the provision of logistics services. The Finance segment is engaged in the payment business and the supply chain finance business, among others. The Company operates businesses in both domestic and overseas markets.