Urb-it AB (publ) is a Sweden-based company within retail sector. It develops and offers shopping delivery services for consumers through its Internet portal and mobile application. The user of application is able to shop the product online and the Urber service implies the delivery to the place the customer provides, while the customer tracks the journey on the phone. The Company cooperates with shops and distributes their products. It offers application programming interface, which integrates both online and physical shops, and enables Urb-it service for customers. The Company operates domestically and cooperates with Halebop, EoE Glasses, Bokadirekt.se, Lyko, Ballongverkstan, Chokladfabriken Soder, Floristkompaniet and Bibliotekstan brands, among others.