Fenix Outdoor International AG, formerly known as Nidron Holding AG, is a Switzerland-based company engaged in the apparel & accessories industry. The Company focuses on the development, production and sale of equipment and apparel for outdoor activities. It is structured through two operating segments: Brands, including development and marketing of its own brands Fjaellraeven, Tierra, Primus, Hanwag, and Brunton; and Retail, comprising outdoor retail activities through the acquired companies Naturkompaniet and Partioaitta. It also operates via Frilufts Retail Europe AB, its wholly owned subsidiary. Furthermore the Companyâ€™s business areas Brands and Retail are supported by an administrative unit entailing accounting, reporting and logistics activities, among others.