Electra Gruppen AB is a holding company that develops and operates information technology (IT) concepts in supply chain management, distribution, and retail. Its subsidiary, Electra Sweden AB, operates through the Electra Retail, and Electra Logistics and IT business segments. The Electra Retail segment offers consumer electronic products, marketing, and concept development services through its concept chains AUDIO VIDEO, RingUp, and Digital Stores. The Electra Logistics and IT segment focuses on third party logistics and web solutions as well as the operation of smart store computer systems. The company was founded by Gunnar Lissinger in 1949 and is headquartered in Kalmar, Sweden.