AWF Madison Group Ltd. provides temporary staff, contractor resource, and recruitment of permanent staff. It operates through the AWF; and Madison and Absolute IT segments. The AWF segment operates under the brand names AWF Labour, AWF Manufacturing and Logistics, AWF Trades, Tradeforce Recruitment and Select. The Madison and Absolute IT segment focuses under the brand names Madison Recruitment, Madison Force, Interim Taskforce and Absolute IT. The company was founded by Simon Alexander Hull in 1988 and is headquartered in Auckland, New Zealand.