Mahindra & Mahindra Financial Services Limited is a non-banking financial company (NBFC). The Company serves the financing needs of population residing in rural and semi-urban areas of India. The Company provides a range of retail products and services, such as financing vehicles for commercial and personal use, tractors, small and medium enterprise (SME) loans, and various other financial products. Through its housing finance subsidiary, Mahindra Rural Housing Finance Limited (MHRFL), the Company is enabling various low and middle income households to build their own home. The Company also provides mutual fund distribution, fixed deposit schemes and personal loans. The Company's subsidiary, Mahindra Insurance Brokers Limited, is in the business of distributing life and non-life insurance products through tie-ups with various insurance companies. It is a subsidiary of the Indian conglomerate, Mahindra & Mahindra (M&M).