Bajaj Finserv Limited is a holding company for various financial services businesses. The Company is engaged in the business of promoting financial services, such as finance, insurance and wealth management, through its investments in subsidiaries and joint ventures. The Company is also engaged in the business of generating power through wind turbines, a renewable source of energy. Its segments include Insurance, Windmill, Retail financing, and Investments and others. The Company is also involved in wind-farm activities. The Company focuses on six categories: consumer lending, small and medium enterprise (SME) lending, commercial lending, rural lending, fixed deposits and value added services. It serves various customers in the financial services space by providing solutions for asset acquisition through financing, asset protection through general insurance, family protection and income protection in the form of life and health insurance, and retirement and savings solutions.